Lines Drawn on New Data Privacy Bills

A second U.S. data privacy bill in as many months targets consumer protections while attempting to beef up enforcement of privacy rights.

The Consumer Online Privacy Rights Act would establish a new bureau within the Federal Trade Commission to enforce digital privacy rules. The proposed legislation also would give consumers greater control of their online personal data and provide greater protections by obligating companies to prevent privacy violations.

The legislation was introduced Tuesday (Nov. 26) by Sen. Maria Cantwell, D-Wash., the ranking Democrat on the Senate Commerce Committee.

 

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What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act

May 2019 marks the one year anniversary of the implementation of the General Data Protection Regulation (​GDPR), the most substantial change in data privacy regulation in decades. While the GDPR has done significant good in raising awareness around individuals’ rights when it comes to data, the story of enforcement has been entirely different.

The surprising lack of large fines and the continued misuse of third party data, which many thought would cease to exist altogether, has been glaring this past year. However, this can still change with the implementation of new legislation, such as the anticipated ePrivacy component — the next element of the EU’s data protection regime that is anticipated to go into effect soon — and a major data privacy development coming to the U.S. in January 2020: the California Consumer Privacy Act (CCPA). In this post, I’ll discuss lessons learned from the GDPR after one year and tips for how to best prepare for the CCPA and other more stringent legislation that’s anticipated in the near future.

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Study Shows Only 12% of Companies Are Ready For New CCPA Data Privacy Regulation

With just six weeks to go before the new California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, a surprisingly large percentage of companies are still not ready to handle the compliance demands of the new data privacy regulation. According to a study of 85 companies by New York-based data privacy technology company Ethyca, only 12% of companies have reach an “adequate state of compliance” ahead of the new data privacy regulation becoming law. Moreover, nearly four in ten companies (38%) need at least 12 months to become compliant. With the state attorney general’s office in California suggesting that enforcement actions will begin immediately, that could present a number of problems for compliance laggards.

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Don’t Panic Over Facebook and Twitter. The internet turned out not to be an unmixed blessing, but Antonio García Martínez, the author of ‘Chaos Monkeys,’ seeks to calm your fears about privacy and ‘fake news.’

If the internet was once hailed as a liberating revolution, today it’s more apt to be demonized as an oppressive regime. Privacy advocates raise alarms about the “surveillance capitalism” of personalized data collection and online advertising. Journalists warn that social media helps proliferate misinformation and lies, while politicians worry that it corrodes the institutions of liberal democracy.

Then…

 

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Privageo Partners with Data Privacy Risk Management Firm CENTRL

IRVINE, Calif.Dec. 3, 2019PRLog — vageo, a leading data privacy solutions provider, announced today its partnership with CENTRL, a next-generation data privacy and risk management platform provider. This partnership reflects Privageo’s ongoing commitment to identifying, assessing and sourcing the best data privacy technologies for its clients.

New landmark data privacy laws such the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) are a response to the growing global consumer privacy rights movement. These laws require sweeping changes in how organizations collect and share consumer data, as well as respond to consumer requests about what data organizations are collection about them and how it is being shared and used.

As a result of growing regulatory challenges, a new breed of data privacy compliance technology is rapidly evolving. Privageo co-founder, Steve Kerler observed: “Traditional, largely manual, business responses to new data privacy regulations are unwieldy and ineffective. Businesses are unable to meet the large volume of consumer requests for data with existing staffing and technology. Selecting tools to automate and scale data privacy compliance responses has become an essential component of conducting business.”

 

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4 things every marketer needs to know about CCPA

First came GDPR, and now all the talk is squarely centered around a new acronym: CCPA.

Signed into law on June 28, 2018, the California Consumer Privacy Act (or CCPA) doesn’t just impact California-headquartered businesses like Facebook, Google and Apple. It also affects any company that does business in California. That’s a huge swath of businesses – large, medium and small – throughout the country. Oh, and it takes effect January 1, 2020 – less than two months from now.

So, this begs two questions – (1) how will it impact general marketing, digital and programmatic advertising, industry players and partnerships, data access, and data usage, and (2) are you ready?

 

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Key takeaways on Americans’ views about privacy, surveillance and data-sharing

In key ways, today’s digitally networked society runs on quid pro quos: People exchange details about themselves and their activities for services and products on the web or apps. Many are willing to accept the deals they are offered in return for sharing insight about their purchases, behaviors and social lives. At times, their personal information is collected by government on the grounds that there are benefits to public safety and security.

A majority of Americans are concerned about this collection and use of their data, according to a new report from Pew Research Center.

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Web creator Tim Berners-Lee launches plan to ‘fix’ the internet

Tim Berners-Lee, the creator of the World Wide Web, is officially launching his plan to “fix” the internet.

The World Wide Web Foundation, a non-profit campaign group set up by Berners-Lee, has secured the backing of tech giants Facebook, Google and Microsoft for the scheme, dubbed the “contract for the web.”

The British computer scientist first outlined his vision to overhaul organizations’ approach to the internet at the Web Summit event last year. At the time, he said the web was “at a tipping point.” The contract calls on companies to respect consumers’ data privacy and urges governments to ensure everyone has access to the internet.

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Edward Snowden Explains How Smartphones Spy On Us

How smartphones spy on us?

When Joe Rogan asks about how surveillance has changed since 2013, Edward notes that the biggest change is that “it’s mobile-first everything” acknowledging the massive increase in the number of smartphone users.

Ahead in the conversation, Snowden also tells how carriers are able to able to identify the movement of users using the IMEI and IMSI, identification numbers unique to a smartphone, and SIM cards.

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Top Travel Apps Fail Privacy and Security Standards

Mobile travel apps are among the most popular apps to download for smartphone users – especially those apps that enable them to snag the lowest prices on travel or secure the best possible deals. However, the ease and convenience of using these travel apps to line up great deals and save money comes with a very big price for privacy and security. According to a study conducted by mobile security solutions provider Zimperium, 100% of iOS-based apps and 45% of Android-based apps failed to receive a passing grade for privacy. Moreover, 100% of iOS-based apps and 97% of Android-based apps failed to receive a passing grade for security. In short, just about any travel app you download from the Google Play or Apple Store is not going to meet basic security and privacy standards.

 

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