First came GDPR, and now all the talk is squarely centered around a new acronym: CCPA.
Signed into law on June 28, 2018, the California Consumer Privacy Act (or CCPA) doesn’t just impact California-headquartered businesses like Facebook, Google and Apple. It also affects any company that does business in California. That’s a huge swath of businesses – large, medium and small – throughout the country. Oh, and it takes effect January 1, 2020 – less than two months from now.
So, this begs two questions – (1) how will it impact general marketing, digital and programmatic advertising, industry players and partnerships, data access, and data usage, and (2) are you ready?