How Can Marketers Handle All the Layers of Privacy Regulations?
Marketers are currently facing what might be called the Layer Cake Era of consumer privacy.
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) began implementation, sending waves of data wariness through brands and vendors who collect and use data from European consumers.
Then California passed the California Consumer Privacy Act (CCPA), hurried through the legislature to head off a pending referendum. It set up its own data privacy requirements for larger California companies.