4 things every marketer needs to know about CCPA

First came GDPR, and now all the talk is squarely centered around a new acronym: CCPA.

Signed into law on June 28, 2018, the California Consumer Privacy Act (or CCPA) doesn’t just impact California-headquartered businesses like Facebook, Google and Apple. It also affects any company that does business in California. That’s a huge swath of businesses – large, medium and small – throughout the country. Oh, and it takes effect January 1, 2020 – less than two months from now.

So, this begs two questions – (1) how will it impact general marketing, digital and programmatic advertising, industry players and partnerships, data access, and data usage, and (2) are you ready?

 

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How Can Marketers Handle All the Layers of Privacy Regulations?

Marketers are currently facing what might be called the Layer Cake Era of consumer privacy.

A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) began implementation, sending waves of data wariness through brands and vendors who collect and use data from European consumers.

Then California passed the California Consumer Privacy Act (CCPA), hurried through the legislature to head off a pending referendum. It set up its own data privacy requirements for larger California companies.

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